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The Motive Unknown Podcast

The Motive Unknown Podcast is a monthly talk show around the latest developments in the music industry. Hosted by Darren Hemmings, the show digs through the latest trends in music and tech and also answers questions from listeners relating to both the industry developments and music marketing in general. Dig in!
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Now displaying: 2016
Nov 8, 2016

This month we sit down to discuss Amazon's entry into the streaming market around its new Echo & Dot products. Could this usher in newer competitive pricing? Do people really want to pay more than bare minimums for music? We also discuss Pandora's excellent new AMP platform and ask one awkward question: why aren't Spotify doing this too? 

Sep 9, 2016

In this month's episode we discuss Apple Music exclusives and the ongoing streaming wars. We also discuss Spotify and how artists could be more empowered on the platform were they to get more means to undertake their own marketing on there. In addition we bring up the thorny topic of the music industry's endemic work/life balance problem, and ask why more focus isn't put to working smarter. Let's get that debate started! 

Jul 22, 2016

This month we settle back with our standard G&T beverages to discuss whether the industry is right to complain about things like YouTube, or whether a counter-argument may be that the issue here is not YouTube's payouts, but the failure of the music business to adapt to and embrace the opportunities presented. The charts also come under the spotlight amid calls for a shake-up here in the UK, and elsewhere we discuss Deezer and - gulp - Brexit. Dive in! 

Jun 17, 2016

Armed with gin and a rather questionable set of sound FX, we discuss the recent $70m investment into SoundCloud by Twitter and also ask whether YouTube could build an alternative music industry. In addition we discuss whether an ad agency can break an unsigned band, how one can troll other record labels (albeit in a friendly manner), and the curious world of 'Spotify bands' and how seemingly unknown acts can get more streams than chart-topping artists. Dive in! 

May 12, 2016

In a rather tardy April episode we hand over the show to our listeners, answering all the questions you lovely people have sent in. Topics covered include windowing on streaming services, the feasibility of artist mobile apps, paying to be included on streaming playlists, the launch of SoundCloud Go and more. Couple that with the usual line of errant chatter and gin-swilling and it is certainly business as usual. Enjoy!

Mar 24, 2016

For our March show we sit down with a finely-made Sipsmith's G&T (or two) and discuss whether YouTube's growth sets it on a collision course with the music business over payouts. In addition we discuss the apparent rapid growth of both Apple Music and Tidal, and also talk about whether VC investment now represents more of a curse than a blessing. Also, Darren claims himself to be "the Trinny & Susannah of gin". No, really... Dive in!

Feb 25, 2016

For February's podcast we sit down with cans of M&S "paintstripper" gin & tonic to discuss the potential of Blockchain, the Fast Forward conference that Darren attended earlier this month, and the more positive mindset that seems to be coming over the business as a whole. We also talk about Spotify's new partnership with Google and the controversial Billboard Top 100 power list. And if that is all too business-heavy, Darren also reveals what went on in Amsterdam... Gird your loins!  

Jan 15, 2016

In a belated episode six (trust me, we had a good excuse!), we dive into 2016 with a look at how things are changing both in the music industry but around the online sphere in general. Has social media peaked? Is messaging the future? Are prices on streaming audio services too high? Will SoundCloud survive? All this and more are addressed over a couple of glasses of Jensen's Old Tom gin, mixed (for the keen-eyed gin drinkers among you) with Fever Tree tonic and garnished with fresh rosemary. No messing about. Enjoy! 

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